![]() “One of the really exciting things for me is that it’s really a parent company of diverse businesses that all make sense together,” Dierkes said. twice a week, localized distribution could potentially be run out of a retail location in the city, he said. Dierkes hopes that aligning with Grit will bring efficiencies in its distribution: Rather than running three to four trucks from Charlottesville to Washington, D.C. His company brings cold brew manufacturing muscle and refrigerated trucks, while Grit will help put the brand in front of cafe customers to help pilot new product innovations. While Snowing in Space and Grit have a presence in similar regions, merging the two brands helped plug gaps in their respective channel coverage, said Snowing in Space co-founder Paul Dierkes. ![]() With both scaling at a similar pace, there had been ongoing discussions about furthering their partnership prior to the pandemic. The two companies have worked together for years: Snowing in Space had been producing a cold brew made with Grit’s flagship blend for several years, and the founders of each come with a background in graphic design. Placing Snowing In Space underneath the Grit Coffee umbrella is designed to fuel both companies’ ambitions to grow beyond their current respective regional footprints, according to the team at Bread & Table. Having run each business separately up until that point, the pandemic caused the group to reimagine a structure to best support its strategic aims: the result being Bread & Table, with Wooten as chief brand officer, FitzHenry as COO and Uhl as CEO. Bread & Table also owns French patisserie Cou Cou Rachou. The group also owns The Wool Factory, a historic 19th century mill complex that is home to three businesses it also controls: Selvedge Brewing, The Workshop, and Broadcloth. ![]() With COVID-19 pushing the cafes to takeout-only, the company developed its e-commerce business during the past year, offering packaged beans direct-to-consumer and at retailers such as Whole Foods (Virginia) and other independent stores through Rainforest Distribution. The company’s first venture - specialty roaster and retailer Grit Coffee, founded in 2014 - evolved from a side project while the group was running their creative service firm, ID Company, to a full-time business with six cafe locations, the most recent one opening in Richmond. Under the guise of parent company Bread & Table, University of Virginia alumni Brandon Wooten, Brad Uhl and Dan FitzHenry are seeking to establish a structured management group that can carry the company forward as its interests expand. The company recently moved to a new 10,000 sq. As of 2020, the brand had both cold brew and packaged coffee in over 1,000 retailers, including Whole Foods, Giant, Martin’s and The Fresh Market. ![]() Prior to the pandemic, keg service for office and other food service accounts was a significant portion of the company’s business, which has since pivoted to packaged whole bean coffee directed at conventional grocery.Īnchored by a single cafe location in Charlottesville, Snowing In Space had made a push into regional grocery accounts, distributing its own products - as well as cold-chain items for fellow Mid-Atlantic beverage brands Wild Kombucha (Baltimore) and Sunomi Switchel (Washington, D.C.), as well as Whisked! Cookies and Pies - using its own fleet of trucks, both refrigerated and ambient. © Copyright 2023 Destination NSW.Since launching in 2016, Charlottesville, Virginia-based Snowing In Space has developed into a well-known regional player in the RTD refrigerated nitro cold brew market, known for its colorful packaging and highly caffeinated brews (close to 300mg per 12 oz. is the official tourism site for Destination NSW.
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